Internet marketing is becoming a big business because there are huge numbers of Sikhai connected each day in the United States and around the world. It is estimated that 25% of the search is too vague to determine the intention, 7.5% is the navigation search, 7.5% is the transaction and 60% search is done with the purpose of getting information on a certain topic .
Unfortunately, despite all the tools available to create and run a per-click advertising campaign, many marketers still will not reach the target audience. This can be attributed to advertising campaigns that are often set once and are basically forgotten, or campaigns that do not see the search process through the eyes of potential customers.
There are 4 types of searches to be covered in this article. Knowing these will help focus on CPC campaigns and help advertisers cover different keywords.
The first type, Explicit keywords . With these types of searches, users directly describe products or services. It may be due to 'criminal lawyer in California state', 'plumbing company in Tennessee in Memphis', or 'place of pizza in Denver Colorado'. In these examples, the keywords searched explicitly describe the product or service.
Secondly, Problem keyword . These types of searches describe problems that a product or service can solve. Some examples are "Bad Alternator, Toyota Camry", "Ear Infections", "Allergic Healing Method", and so on. Such search queries describe conditions or problems that one product or service or others can solve without explicitly describing the product or service.
Third, we can see Symptom keyword . Searching for this nature does not directly describe the problem, but only describes its symptoms. "Battery light inside the car", "Leakage of pipes under sink", "Broken water heater" and so on. These keywords are further abstracted from the keywords in question, indicating that the searcher may know that something is wrong, but not exactly a way to fix it.
Finally, Keywords of product name and part number . These are very special searches for specific parts to fix items, or products designed to solve problems. Examples include terms such as "ring AP 8123815", "Dirt Devil M 0 84650 Red", "widget number 3870013-a". These terms are particularly important for companies selling parts and products for obvious reasons.
Just keeping these different types of keywords in mind, marketers can concentrate on efforts on cost-per-click advertising simply by considering potential search perspectives. Many companies do not understand this deeply through keyword research, so it is possible that cheap PPC advertisers can use cheap but convertible bids on the table.
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