Construction of legal practice by divorce attorney's marketing · journey
Over the past few years I have had a lot of visibility as a result of marketing activities. Since other lawyers ask me on my marketing continuously, I thought that I shared ideas. I have been absorbed in the legal world of my life. I have been practicing law in Illinois since 1984 and my father was a lawyer so I grew up surrounded by legal story. This made it possible for me to observe the evolution of the legal field throughout my life.
History of legal advertising
As many lawyers are aware, legal advertising has been banned in general until now. This remains unchanged until 1977, even after the US Supreme Court ruled a lawyer after advertising became common in most other areas, the right to promote services in cases where there is room for debate
Bates Arizona State Court (433 US 350) . As a result, tradition against legal advertising was rejected as a rule of old-fashioned courtesy. Thus, opportunities for lawyers to grow their practices through marketing began.
My journey begins
Legal marketing has been causing disputes so far, but it was the key to success as a lawyer. I have always sold my practice. Most of my career focused on traditional methods such as yellow page advertisement (pre internet) and networking. As my experience grew, I added peer assessment qualifications to my resume and joined various organizations. In 2010 when I expanded my business to the field of social media where the master of marketing who is also my wife is growing, I fast forwarded. I jumped into the opportunity to become her online and social media test case. We have developed a marketing plan that includes all traditional marketing methods and newly reborn online marketing strategies.
We started with a short list of 13 tasks. And I added more as a completed one. For the past four years, marketing attracted me. My marketing list has been evolving, but we have always adjusted my marketing plan. We are particularly pleased with Internet and social media campaigns. success. People who are interested in starting and building a marketing campaign have some insights I have obtained over the years. Please note that I am not a marketing expert, and a lawyer like you is trying to build my exercise.
What is the most important factor in marketing?
Consistency and follow-up are the most important aspects of marketing. Know-how, large budget, best contacts, technical staff can be arranged. But your marketing activities will not succeed without consistency and follow-up. I talked with a lawyer saying they will begin online marketing in their blog post. They build their foundation - build websites and write some blog posts - but too often, after several months, they begin to ignore their pages. Likewise, an empty Twitter account, LinkedIn or Facebook fan page is equally useless. In addition, people often attend networking events and make new contacts, but fail to follow up. Continuous activities are necessary to achieve your goals.
What kind of marketing type do you use?
I classify marketing into two different but similarly related categories, namely traditional marketing and internet marketing.
Traditional marketing
For me, traditional marketing makes networking and makes ourselves visible I think these are the strongest and longest repeated introductions. My ultimate goal is to build an intensive relationship network so that people can call me directly for my service or introduce clients to me. In addition, I am aware of the importance of being a resource to others. In the networking world, the benefactor is the most energetic. For other people, traditional marketing includes newspaper advertisements, discussions, direct mail, television, radio, billboards and so on.
Internet marketing
The purpose of Internet marketing is to make my name stand out when searching online help for the services I offer. My goal is to effectively communicate my existence, and to influence people as I can help people and hire me extremely when people contact me.
Who has the marketing time?
I understand that lawyers need to spend a majority in order to abide by the law. Networking takes a lot of time, so you have to work hard to enjoy the most benefits in a minimal amount of time. There are several networking suggestions:
· Be strategic. Identify the best person leading to the network. Read Malcolm Gladwell's book, Tipping point .
· Setting goals and tracking when meeting people or joining a networking group
· Building a relationship over time. Always remember that quality is important, not quantity.
· Become a good listener and ask questions. Check out if you are introducing business, introducing business, sending related articles, and how you can help that person.
· Follow up constantly and provide what you promised.
Where do I start Internet campaigns?
Through search engine optimization (SEO) and social media, you can build an online presence. SEO gets your website or web page that was noticed by various search engines. Social media uses the Internet platform to share, collaborate and discuss with individuals and groups. Social media marketing uses online forums, blogs, social networks like Facebook and LinkedIn, podcasts, videos etc to build on-line presence, identity, relationships and reputation.
Things to remember when marketing
Marketing will help you hire potential customers in your office. Satisfied customers attract more customers, this is one of the best ways to grow your practice. So, building a strong relationship with your client is both a good business and a good marketing. Tip:
· Provide value
· Keep your promise
· Communicate
· Listen to the client's complaint
·keep in touch
Provide services to clients after the case has ended
·Thank you
Although marketing may seem overwhelming, management is easy. Please create a plan and disassemble the task. Set goals and work for individual tasks. Hire or hire others to help you. Marketing is very useful, so let's have fun!
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