In today's world, the use of publicity in litigation is becoming more and more widespread. Litigation PR is defined as the management of communication processes in the course of legal disputes or adjudicating processes, so as to affect the impact on the customer's overall reputation or its impact. In today's world, it is becoming increasingly common for law firms to receive support from PR consultants and counselors. This is evidenced by court precedents and increased media coverage of the law. Many parties to the lawsuit have very important concerns and concerns far exceeding legal concerns and problems. Negative publicity can hurt the reputation of organizations and individuals, even if they prevail and win in court. Therefore, the influence of negative publicity on public opinion can not be ignored.
There is a proven way to use publicity to help lawyers tackle litigation. We introduce ten publicity tips to help lawyers influence the outcome of litigation, protect customers' reputation before and after litigation, inform client perspective and assure balanced media coverage . Media and the public will understand complex legal issues, remove hostile environments and help resolve conflicts.
1. Delegate a public relations consultant to the legal team at the beginning of client involvement.
2. Engage a special public relations consultant with experience in litigation PR.
3. Develop a strategic communication plan for engagement. An effective public communication strategy must complement, support and strengthen legal strategies. Avoid refraining from information from PR experts as there is a possibility of proving disastrous things in formulating PR strategy.
4. Work in cooperation with your professional PR consultant to select a corporate spokesperson and work closely with the spokesperson to prepare all official appearances and public statements.
5. Listen and understand what your professional PR consultant is telling you. Then you can clarify a big perspective beyond disputed lawsuits and problems immediately.
6. Depends on the strategic use of your spokeswoman. Experience handling media.
7. Strategically associate spokespersons' resources and networks with various media and stakeholder groups.
8. The spokeswoman explores, trusts and uses expertise to create the media and the general statement in general.
9. I promise to understand that there is a difference between the preparation of legal documents and the sentences for the general public.
With close cooperation with your public relations consultant you can translate your "legal person" into "common" English for the media and the public.
10. When dealing with media, attorneys should engage in media training to increase the level of comfort. Please let your PR specialists educate and train lawyers about how to work with journalists, how to deal with the interview process, how to establish active relationships and relationships with the media.
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