On-page factor
1. Title tag This is very important. In the first thing the spider crawls on your page, there is a title tag at the top of your HTML code. This will appear in the blue bar at the top of the browser when you get on the page. It is absolutely essential to use this tag's unique text on each page. I have seen thousands of pages of huge sites that use the same content for the title tag of each page. Often, it is the name of the company as the only text. Not only what is in your site's tags (Do you want to rank your company name on every page of your site?) However, as most pages are at risk It will probably not be seen again in Google's supplementary index. You must have unique title tags related to the unique subject of each page through your website (10 to 15 words, maximum 80 characters).
2. Internal Navigation Search engine crawlers, javascript links and database driven web pages, http://www.widgets.com/product.php?categoryid=1&productid=10 You better read recently. But you still need to digest your link as much as possible to make it a spider. As much as possible, you need to create a link using plain text and CSS (Cascading Style Sheet). Please avoid Javascript and image map links, dynamic page session IDs and variables. Avoid using frames like plague! All of these can still give a fit to the spider. You can also use a Sitemap with a text link to not only help the visitor find what you are looking for, but also guide the spider to all internal pages.
3. Make the site unique They say imitation is the shape of the best planet, but it is a big no no on the web. Please do not copy other people. Make it as unique as possible and make your site with information that no one else has. In other words, please do not steal content of other people's site. Besides being a copyright infringement, you can also place the site you copied with hot water with duplicate content search engines (see duplicate content below). Creating a unique topic is a great link bait. It leads to us:
4. Content The content is King. The contents are spider food. Search engines are looking for authority at the forefront of keywords or phrases. Make sure that your site not only is useful for visitors but also has plenty of keyword rich content on pages that are easy to digest for Spiders. Use headings H1, H2, and H3 containing keywords. Please make sure your prose is natural and easy to read.
Do not go outside the boat and do not make keywords that you want to rank pages on all other words on the page. Embedding pages with keywords is considered a type of spam.
Focus on search phrases rather than single keywords and place your place in the text to help local search ("Palm Springs showroom" rather than "our showroom").
If you have amazing content, not only is it wonderful for your visitors and spiders, but there are also excellent link baits (see links below). Blog is a great way to create fresh new content (for spiders and visitors) and attract inbound links.
Also, use Flash animation and images sparingly. Spiders can read text, not Flash or photos. The sure way to take ranking opportunities is to create sites that are all Flash or most images.
5. Duplicate content There are sites selling thousands kinds of widgets, all of which are created with the same text of the same template, the only difference being the page widget model. What happens is ranking what is considered to be the best single page, with no sufficient discrepancy to think that the search engine is unique within the page, and for the rest of Google the supplemental index limbo I will dump it.
Make sure that all pages have unique title tags, meta tags (see below), text (in this case probably in the form of product description texts).
And when writing articles to distribute to various article sites for mass distribution (a great way to get back the link), first publish the article to your site and give the spider the opportunity to crawl it Please give me. It identifies you as the initiator of content. Then extrude the articles to distribute on the web while confirming that there is a link back to your site in the content of the article.
Code blotting Between your web designer and web programmer you can really quit easily with pages filled with internal code that not only hinders spiders but your pages are loaded at snail pace. Please be very careful with this. Too much code can send both spiders and visitors and drop meat on your page to the bottom. It is best to maximize spider-friendly content in the code as much as possible. Then you can place javascript (if you need to use absolutely) and CSS on an external file that can be called on a single line Code of each page
For example, on my site, there were many JavaScript that after the title and meta tag became javascript, the code of the first 200 lines ended and knocked out the remaining contents to increase the page loading size. I was able to move javascript to an external file. Each was called with a single line of code. This reduced the size of all the pages on the site and the spider-friendly content increased in the code in 199 lines.
For example, you can place 100 CSSs on all 300 site pages, or you can call CSS from an external file called style.css.
If you do not know what you are talking about, you need to ask the web developer or learn a bit about HTML.
7. Fine tuning and testing Change and evaluate one at a time. If you change too many things at once, there is the possibility of confusing things where you do not know what changes you made. For example, suppose that you change content on the page, the link structure, and the meta tag at the same time, and after a few days the page collapsed on ranking. How do you know what kind of problem you are talking about?
Try one fine tuning at a time, give the digest time to the search engine and then move to the next page.
8. Meta tag Until SEO is the only meta tag carrying whatever weight is a description, it has no influence that it once had. Still, we recommend that you rich keywords and include what you want to display on SERP (search engine result page) as your explanation. Yes, make sure to say what you say because this often comes to describe your site in the results.
Also, if you tag each page with its own TITLE and Meta description tags, it is considered useful to remove the page from Google's complementary index.
Keyword tags have little effect on ranking, but there is virtually nothing, but it can not be included. If you have thousands of words, do not use it. Every page is enough and enough.
Off-page factor
9. Link If Content is King, the link is Queen. The search engine looks for a link pointing to the site as confirmation that it is an important authority site. It is not only the number of links but also important quality. Thousands of links may point you, but if you are from a link farm or a spam site, they will be of no use to you. Please try to regain links from high quality sites. If you have good content, many links are born naturally, but if you want to speed up, you need to actively pursue that link. One way is to contact a theme related, non competitive authority site and request a link. Potential link acid testing is when there is a natural and logical reason the site links. Otherwise, you do not want a link.
And I want to go back to your site and make a link to use your keyword text. This is very important. If the targeted keyword is "widget", please return to the widget page, use that text, and do not use a link such as "click here".
Another way to get your link back with your content is to post articles to other sites for publication (blogs and RSS feeds are great for this). Please check that the content includes a link to the site.
It is also suitable for starting to register in a trusted directory. In most cases, the best one requires a listing fee, but it may be the first step in a link building campaign.
There is no simple and easy one step way to get the link. It's really about networking and relationships, and your useful content is the key.
10. Competition Search key keywords to grasp your competitive situation and investigate what you are doing. Please do not copy them. But you may be wrong analyzing the right thing. Please check who you are linking and look up your own link. If you have a new site, there is faith even if you are playing with relief for a while. The man in # 1's spot had to start from the beginning at a certain point.
11. Training & Support If you have a budget and you do not have the money to hire the SEO, you need to do it all yourself. As SEO changes every day, if you just adjust the meta tag, you can catch up in a few years. You will learn as you go. You probably want to invest in some SEO training. I do a search engine optimization workshop and criticize the site, so please check the information on my blog.
You can get ideas, updates and recommendations online from my blog, SEO forums and blogs. Do not rely on the forum as a solution to all the problems of your website, but it is a place to ask advice from SE Os and other people who are asking questions.
12. Analysis and Statistics I think boring, but if you do not know how to do it, your hardship is not worth it. Your hosting company has some kind of web statistics function that you can check the basics of unique visitors, where your traffic comes from (see), page missing errors, etc. Beginners beginner is to consider "hits". As a number of visitors they are coming. In fact, "hit" is useless information. The hit is simply the server's retraction. As an example, if there are ten images on a page, a server pull or "hit" occurs for each image each time the page is loaded. What you really want to see is the number of "unique visitors" to your site, not hits, as an indicator of your traffic.
For ecommerce sites, you also need a way to track conversions. You need more than the basic hosting statistics information. Google offers free web analytics that are appropriate for many site owners, but there are commercial applications that offer more features.
Whatever you do, please do not make the site autopilot. Please check your stats on a regular basis. I've been surprised by the small things that help to bring more traffic.
13. History There is evidence that search engines are actually looking at domain history with ranking algorithms (such as staying domains, frequently updated years, frequently changing IP addresses, etc.). ). The more stable you are, they treat you as a trusted site.
When updating domains for a long time, please renew the domain for several years at the same time, obtain a dedicated IP address and keep it. The best situation is to have a dedicated web server, but not all of us can purchase it. The workaround is to avoid sharing the hosted IP block by paying a dedicated IP address on the host. It is usually not too expensive. In addition to looking at the search engine as stable, if one of the neighbors of the shared hosting is mischievous, try not to risk the IP being forbidden.
Scream SPAMMER to the search engine, so do not bounce from the host to the host. Please stay there looking for a good hosting company.
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This barely scratches the surface of the starting SEO and is aimed at starting you in the right direction.
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