State law and federal courts and agencies are creating it on an ad hoc basis to align with highly specialized disputes arising from web site development, service provider responsibilities, copyright / trademarks, and experts We are expanding the range of online business and affiliate marketers in existing legal framework.
Among these laws, the most potentially influential things in the daily life of culture are Internet law problems arising in connection with the Internet business. In fact in the very short period of less than 20 years, the Internet is not only the way the goods are traded, but also the way the publicly advertised, advertised and sold through the world though. A competent Internet lawyer is your best guide to this brave new world if you are thinking about setting up an online analog to an existing business or doing an online business.
Within the United States, institutions like the Federal Trade Commission (FTC), the Federal Trade Commission established in 1915 to protect consumers from unfair business practices including fake advertising, will regulate online marketing I am starting to do. In 2009, the FTC issued formal guidelines that have had a profound impact on the business of Internet marketers and advertisers. In a 55-page report, "Self-regulation Principles of Online Behavior Advertising", the FTC surveyed the consumer's privacy issues arising from tracking online users' surfing activities to customize ads to their own interests And established four principals that regulate this practice.
• Transparency and consumer control: Companies should provide opt-out mechanisms if they do not choose to notify consumers when participating in behavioral advertisements and to collect information for this purpose Is expected.
• Reasonable security and limited data retention: Companies engaged in the collection of personal data will keep that data for the required period and provide reasonable security measures so that the data collected will not be compromised.
• Significant changes to the privacy policy: Companies can not use the collected behavior data in a manner that is substantially different from the guarantee that they provided to consumers without explicit consent from consumers.
• Confidential data: an enterprise is a child, consumer, health or financial status, or other confidential data for behavior advertising.
Implications of FTC guidelines
Consumer privacy management
Online advertisers can track consumers Traditional advertisers take actions across time in ways that can be dreamed using special HTTP protocols called cookies and act as vendors, advertisers, A browser that identifies the end user each time other end users interested in usage statistics visit the end user's web site.
When the end user logs on to the website for the first time, they are asked to provide personal information such as name, email address, interests and so on. All of this information is packaged in a cookie and sent to the end user. ; Browser to save it for later use. You can also customize cookies to track end users. Browsing activity.
The main promotion of the FTC's 2009 Guidelines at Cyber Arena is to strengthen privacy management that refers to information contained in cookies, especially child activity on-line with confidential data and financial data such as personal health status. The FTC has distinguished between non-personally identifiable data and data that may be relevant to a particular consumer or consumer computer or portable device. Although FTC collects personal information for behavioral advertising purposes but does not share it with third parties or in situations involving so-called context advertisements targeting consumers accessing specific content websites ,
Industry's response to FTC's privacy guidelines strengthened positive. Immediately after the introduction of the new guidelines, we created a new tool to allow Google and Yahoo! users to refuse behavior ads. Also, with the latest version of Microsoft Internet Explorer and the open source Foxfire browser, browsing and search history, cookies, form data, remove all passwords from the browser cache at the end of the Internet session.
The FTC announced at a public hearing held in the summer of 2010 that further consideration will be given to strengthening the privacy guidelines by promoting the process that consumers opt out of all action advertisements. This mechanism is a browser plug-in that saves preferences for consumer targeting. Supervision of plug-in development is done through FTC, one of many non-profit organizations, including the World Privacy Forum, Digital Democracy Center, Democracy & Technology Center. For many years this keeps track of the registry similar to the do-not-call registry.
Products and Services
The mission of the FTC since its establishment was to protect consumers from deceptive and unfair practices and customs. This idea also applies to Internet advertisements. Website designers and administrators are responsible for verifying information assertions on information packaged for Internet consumption. In a sense, advertisers on the Internet set higher standards, as Internet advertisers often apply specific information to the product maker to demonstrate the manufacturer's claims and make that information available to end users I will. Disclaimers are insufficient to oppose false or misleading claims and product demonstrations must advertise products under normal terms of use and should be fully delivered if a refund is promised there is.
Free product
What is the most popular keyword on the Internet? "FREE." According to the revised 2009 FTC guidelines, despite the fact that free samples, free games and free ring tones are provided as fish baits on many web sites on the Internet, About the free service you did Individual who created online editing content for blog they write. Those who write endorsements or reviews of products, such as Bloggers, Tweeter, must move to a prominent place on the website if they receive that product or service without payment. Bloggers associated with mainstream media sources such as television, newspapers, magazines are exempt from this restriction.
The real goal of the FTC is a company that uses proven colloquial advertisements on social networks such as bulletin boards and Facebook, which is the actual pitch from paid employees engaged in guerrilla marketing campaigns. However, in the Internet era, it does not condemn the distinction of old media between church and state editorial content and advertising content is blurred. Do you remember the old New Yorker manga? "No one knows you on the Internet." However, thanks to the FTC's guidelines, you can see if 50 pounds of Alpo is arriving before your eyes every week.
jewelry
Not long ago, all the jewelry sold on eBay seems to have Tiffany original tags. The 2009 FTC guidelines specifically prohibit this kind of false representation. The seller must accurately disclose what is sold using FTC jewelery, precious metals, and standards set in the 2008 Guide of Pewter Industries to online instructions and other online promotional materials Hmm. If certain shipping terms are not included in the online description, the seller must have reasonable expectation that it can be shipped within 30 days.
Multilevel Marketing (MLM)
The Internet provides a business platform for affiliate marketing. The affiliate program Amazon.com is the most successful program on the web which pioneered this method in the 1990s. In 2007, the FTC has set a rule that consumers should have the right to opt out if the business attempts to sell products or services using personal information obtained from affiliates.
Affiliate marketing is not addressed in itself by the 2009 guidelines, but FTC is very similar to what is known as a multilevel and matrix marketing scheme for goods and services sold through distributor networks I will. The FTC resembles these to the illegal pyramid scheme.
Why Internet lawyers are required for Internet business
In compliance with the Federal Trade Commission 2009 guidelines, there are many questions concerning online business. The best person to answer these questions, the best resource for all legal problems arising from online transactions is an experienced internet lawyer familiar with the rapidly changing incident law surrounding the commercial use of the Internet. Although the Federal Trade Commission's guidelines have only seriousness of administrative law, which means that there is no penalty imposed on illegal acts, it is best to comply. The Internet is evolving rapidly. A practiced internet lawyer will help you customize websites and online advertisements to meet the 2009 guidelines without attracting new customers and sacrificing the effect of continuing old customers.
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