Dark side of CPA marketing

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CPA marketing has a lot of money, but there are also dark aspects that many people do not know or do not want to believe. The problem with the CPA industry is that it can be very unethical. There is no formal governance organization that regulates the industry.

There are essentially three different groups that make up the relationship of CPA:

* Advertiser

* Publisher (affiliate)

* Cost per action network

The CPA network serves as an intermediary between advertisers and publishers. The problem begins when one of them deceives others.

Please let me explain:

When visiting several forums (usually black hat related), many affiliates show other affiliates how to deceive the CPA network and leads from that advertiser.

There are many ways to complete a CPA by fooling or enforcing someone a non-fraudulent CPA offer. Attempting to cheat leads from the CPA network will make the industry blacklisted or even get worse.

On the direct track platform, all systems in the CPA network can use that system to post prohibited members and show them to everyone. Therefore, if you are fired from one network using this Direct Track Platform, you may find it difficult to sign up for other CPA networks as you know your reputation.

The harsh reality is that if these affiliates misbehave the CPA network, this is affected by the payouts returned to other publishers or the high scrub level (the process by which leads are reversed).

When you join the CPA network, you will essentially pay 100% for all leads generated, with all trust in that network and its tracking system.

Unfortunately, this is not always the case ...

Many CPA networks reduce leads to maximize revenue levels. Most affiliates do not recognize that most action cost-per-action using direct track platform has built-in functionality for cutting leads.

You can set this function at any level at any time. For example, if you set it to 10% with a specific CPA offer, it means that the affiliate will not earn credits at the tenth lead. This is a way to pay higher fee than other networks, as some networks can afford by cutting leads.

This next bit is important:

To ensure credit for leads generated by coupons, you need to test different networks with similar or identical offers. If one CPA network provides higher payment for a particular offer than another CPA it may mean shaving more frequently than competitors and it is not shaken overall and less payment You can promote investigation.

I realized that a virtual identical CPA offer uses a completely different marketing campaign on different networks.

Advertisers can also reduce leads by preventing CPA network pixels from being triggered at specific times. A pixel is either a JavaScript or an image tag that, when triggered, reports that a lead has been generated on the network.

"Why does not the advertiser consume lead?

The CPA industry has already attracted the attention of many state FTC and attorney general. Look at the recent "ringtone" great failure that had a CPA network that is paying as much as $ 1 million to settle litigation related to fake "free ringtones" marketing.

Most Email Submit offers send prospective customers to a co-registration hell by sending a lot of spam-related emails, making the user's email account useless for all junk e-mails.

Have you read a small printed matter of some of these free offerings that require an email address? They usually need to allow participants to fill in 3 gold offer, 2 silver offer, 2 bronze offer and see 5 family members to get free prizes.

"Small printed matter is small for reason!"

The advertiser may also refuse to pay the generated leads to the CPA network. If you read the "Terms of Service" for most networks, you will not be paid unless you are paid by the advertiser.

If advertisers refuse payment, please stick to larger networks as they can afford to pay you from their pockets.

There is actually a CPA network that sets up a similar landing page and cheats affiliates. Since these CPA networks have their own internal search team, basically they show what they are working for, so you can rip them by implementing them yourself.

Please do not approach your affiliate manager :

Think about it! If you are making $ 100,000 per month If you showcase your affiliate manager's campaign on the CPA network, the CPA network can steal your idea anywhere you are learning and earn your own money.

If I offer you advice you can be sure to deal with the CPA network which is honestly concerned with your business and your happiness.





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