I have successfully succeeded millions of fresh roses and fresh flower bouquets in the retail market for 32 years. I got a retail nurseries and a flower shop across the street for one of Connecticut's biggest graveyards, with busy routes where thousands of cars were passing each day. After trading with all flower wholesalers first, I proceeded to go below the price of all state flower shops. My main purpose was to create a customer base that buys flowers frequently "for just reason." My customer service helped people to satisfy their feelings, friendly staff was born on the super staff of super personality and business knowledge, who was helping to satisfy their emotions. My staff's motto was not only to sell roses and flowers, but also to let us know that we mainly sell love. We sell emotions! My commitment to quality and consumer service has been extremely successful, spreading throughout the community and the state.
Wow, please prepare the rush of the year, I remember the night through the day of Valentine's Week, a day of staff of boxing roses and rappers of over 50 wonderful employees in a day. I was more than prudent enough to prepare each one like it was for my mother and wife. We abandoned all the roses, cut under water and hydrated them according to the procedure of "chain of life". They further assured the life span of those vases and rehydrated them to extend them. The 4,800 dance roses sold that week were the best advertisements in the remaining year. They borrowed more than 10 days and surprised the recipients of dedicated customers. It is a great feeling to know how many people could be happy.
The sale of flowers in strategic places has become a very useful retailer for many entrepreneurial individuals. These entrepreneurs are taking advantage of the market that is inherently impulsive. Many people buy flowers instantaneously. The existence of flower sellers is usually their inspiration.
Very often, men in the middle of the date see the roadside flower sellers suddenly find a very attractive idea of taking flowers with him. The same can be said for many men who go home from work. If they are married, these men often buy flowers from the roadside sellers for their wives. The flowers are fresh, attractive and for sale. It is not as expensive as arranging florists and buyers do not have to leave the car. Women are also potential customers for flower sellers. Women buy flowers to add color and decoration to her house or apartment, and sometimes buy flowers to cheer a friend. In any case, purchasing is usually done impulsively, thinking that flower sellers are available.
It is not difficult to start flower sales business. No previous experience is necessary. It requires minimal initial investment and does not require much equipment. What you need is a fresh and attractive flower, a good place for sale, plenty of a bright temperament. After all, you deal directly with people, so you need good disposal. You can start home based operations with just $ 300 investment. If you are close enough to the market you want to get, your garage will serve as a storage space as well as a preparation space. Operating expenses are kept to a minimum and there is an opportunity to realize a high profit ratio.
Depending on the size of investment (both time and expense) and the size of the trade area, the flower sales business can dominate between 20,000 and 175,000 dollars per year. Choosing your sales site wisely and offering only fresh and attractive flowers can make a very high profit.
Business outline
Successful management of small and medium enterprises depends on several important factors. Probably the most important is the ability to be a good business manager. Although I have no experience of starting flower sales work, management training of small and medium enterprises may have the necessary advantage to guarantee success. Most community colleges offer courses of night schools in small business management. If you do not know the business knowledge or management skills, we recommend that you register for that course.
Other basic steps related to successful management of flower sales business are as follows.
(1) I know your market. With market knowledge, you can set it up in the best place. In order to use the roadside operation, it is necessary to grasp the area with high traffic volume and the traffic time at peak time. You also need to investigate potential places such as restaurants, malls, rural festivals, flea markets and so on.
(2) Obtain a reliable source for fresh flowers. Your business depends on the quality of your item. Since it sells flowers, it must be fresh and attractive. We need to find quality wholesalers and establish sound relationships. We also need knowledge about the type of flowers that people most likely buy from vendors.
(3) Establish an executable preparation area. Ideally, the preparation area should be centered within the sales area. The space you need must be sufficient to store the flowers and materials used to prepare the bouquet and for preparation.
(4) Have the right help. Unless you are planning for one person's operation, you need to hire a trusted helper. People you hire must have the ability to deal with customers in a professional and courteous manner, be transmitted and reliable. In order for your flower selling business to succeed and increase profitability you will need to make others help you. One example is the successful flower shop in Washington state, hiring young people, paying minimum wages and enjoying active business in several important places.
(5) Advertise and advertise your business. Effective advertising and promotion helps generate sales and profits. Knowing how to advertise and advertise your business is a key step in business success, especially in the beginning.
All these steps can be carried out reliably with a small initial investment and your flower vending business can be up and running in just a few weeks and you can realize the profit. However, future entrepreneurs should recognize and follow the rules and rules applicable to this particular business in the area.
Depending on the location of your flower selling business, you may need a license to drive. If you are planning to set up a flower venue in an urban area or driving on a road in an urban area, you need to obtain a permit. The best thing is to consult a trustworthy lawyer. You can contact the business licensing department covered by the market to find out which licensing requirements you need to meet.
If you plan to sell flowers at a restaurant or night club, you do not usually need to have a license. Also, if your roadside operation falls outside the city limits, you do not need a license as it is not issued in most counties. Again, please check with your lawyer or the appropriate licensing authority in your area before selling the flowers.
Another consideration for new business owners and employers is tax. As a business operator, we are responsible for collecting and sending various state and federal taxes, and the taxes you owe to pay. If you are not familiar with tax responsibilities as an employer, consult a qualified accountant or contact the IRS office in your area to obtain the necessary information.
You should also consult an accountant about the type and arrangement of bookkeeping and leave the best record for flower vending business. Of course, the record of your business operations will help you manage successful business. These records should be as accurate and permanent as possible to confirm tax liabilities. They need to include business income, payment, credits, and any employee information. Also other information required by federal, state and local government regulations.
Equipment and supplies
Because flower sales business does not require advanced equipment, start-up cost can be kept to a minimum. The basic equipment required does not cost more than $ 200. You can usually find it at the supply house of a flower shop that is a wholesaler. You can also get your expendables and equipment from several companies that correspond to flower shops. You can find the complete directory of such companies in local libraries. You can also obtain this information by contacting several flower shops (not necessarily in your market).
For the preparation of your flowers and flowers, you need a supply of stem cutter and cellophane or flower shop tissue. Also, a plastic bucket is needed to keep the flowers water or fresh while transporting or selling. To prepare flowers for sale, preparation area is necessary. This area should be cool and shade to help keep your flowers as fresh as possible. As mentioned earlier, the central location of your sales area is most desirable. If your own garage matches the description, there is no additional cost to borrow the space.
In the preparation area, several storage containers and tables are required. In some cases a refrigerated cooler is required, but most of the flower companies pick up flowers every day and sell them as soon as possible so please keep such storage requirements undue. However, in summer and winter, you may need air conditioners or portable heaters to keep your flowers available for sale. If you do not already have these items, you can count them as business expense and you can deduct taxes.
Stock is made up of flowers. You can purchase from wholesalers in most major cities. These suppliers can be found by looking at the Yellow Pages of your region's Metropolitan Phonebook. Please visit the wholesaler 's florist'.
Because there is a high possibility that flowers remain after daily sales, it is essential that the inventory is fresh when purchased from a wholesaler. You can check the freshness of your flower by examining the head of the rose and seeing if they are touching with your hands. Also, if flowers look purple around, the flowers are probably too old. When purchasing carnations, please see if they are solid and heavy. If the carnation is slightly discolored, it is probably not fresh, please do not purchase.
The biggest part of the stock is roses. Roses are the most desirable flowers and expensive. Prices vary depending on the season and purchasing area. Carnation will take up a significant part of your inventory. These flowers are very attractive and popular, but they are much cheaper than roses.
Other flowers that you may add to your inventory are gardenia, tulips, daffodils, and orchids. Some of these flowers are expensive and usually appeal to old customers, so please do not go outside when dealing with suppliers. Roses and carnations will be your best seller. Your best sales month will be between holidays, so you need to make sure that there is enough supply of flowers. Sometimes I want to supply appropriate flowers according to specific holidays, lily of easter, poinsettia for Christmas etc.
Select location
If there is marketable inventory, it is necessary to install it in the appropriate place. If you choose the wrong place, your business will not succeed. For sale of flowers, the two best-selling places are the restaurant and the corner of the street / street.
The restaurant is a good department if you collect people with big lunch and dinner. A particularly good restaurant is a restaurant with a specific theme. Restaurants in France, Italy and Mexico are usually useful places for flower sellers. You can also find florists who succeeded in luxury lounges and taverns.
In general, restaurants and lounges in a quiet and romantic atmosphere are usually useful for selling flowers. Many restaurants are thinking about selling flowers in business places, so extra & romantic touching their service. Normally, restaurant managers will only charge nominal amounts to flower vendors. In some cases, the fee may be just a few flowers to arrange and display through the restaurant.
In street sales areas, highway entrances and exits on the main street take precedence. These areas thus represent the maximum amount of traffic that is the maximum number of potential customers. Ideally, your location is ideal along the late afternoon or early morning high-traffic road, highway, exit. These conditions are ideal when the traffic needs to be stopped, or at least if you can find the area you have to slow down. You must make your location clearly visible so that oncoming car drivers can see you long enough to get out of the traffic and leave the road.
It is important that you leave the place on the street and there is a possibility that customers will limit the ability and hope of accessing you. Never install in dangerous intersections, steep hills or dangerous places. If potential customers can not stop suffering from other traffic, there is a possibility of losing many businesses.
When selling on the streets of the city, the most desirable place is to use both car traffic and pedestrians. It is necessary to try to find the spot where the pedestrian has a lot of traffic and the traffic volume of the vehicle is high. When people go home, business becomes better than usual. If you know which side of the street is at home, that is the place you should set up
Operating the flower vending business will give you more flexibility than many other businesses. If it turns out to be unprofitable, you do not have to stay in one place. You can move as frequently as you find the most successful place.
You may have to experiment at first. Just keep track of the number of flowers sold everywhere and the number of hours at each place. From these records, you can identify the most satisfying place for your business. Better ideas are also gained for the actual inventory you need and you can reduce the excess that causes spoilage.
Hire a person
You may need help to make flower sales business succeed. If that is the case, no one will do it. As the owner / manager of the business, you need to hire talent suitable for jobs selling flowers. This may seem to be difficult, but there are some guidelines that many flower vendors fairly succeed.
Students and those seeking part-time jobs will be the most candidates for employment in the flower vending business. Your interview to such future aid must be designed to see if they are trustworthy and reliable. You also need a person who is outgoing, who enjoys communicating with other people, and a well-motivated salesperson.
In most cases, an attractive young woman is the best salesman when selling flowers at a restaurant. Usually these women are dressing to identify your business. The most basic types for identifying costumes and dresses are white blouse and dark skirt. As business flowers bloom, you may want to invest more sophisticated costumes depending on the image you need for your business as well as the theme of a particular restaurant.
Typically, employers can find appropriate part-time help by placing catchy advertisements in local newspaper advertisement guidelines. For advertisements it is necessary to clearly state "make money". Part - time work for enjoyment. An answer to an advertisement must be such that you can select the help you need. Also, I have to get excellent responses in the advertisements of university newspapers. And you can post ads on school bulletin boards to bring out more reactions.
Once you have started interviewing potential employees, it is essential that you complete the application form and provide at least three reference materials. Then read not only the references, but also check them. You should know as much about your help as you can before hiring them.
Once you are hired, please make sure that all employees know exactly what their duties and responsibilities are. We also plan to regularly review the performance of each employee. We need to share these reviews or evaluations with employees so that employees can understand their behavior and how to improve them.
Daily work
It takes a few hours of effort to run flower opening business. But that does not mean flower sellers lead a leisurely life. In any business, there is a demand that requires time and effort. The auction business is no exception. You and / or employees need to organize from the time of preparation to the date of sale start.
Prepare flowers for flower sales is essential for the day of florist work. To make it possible to sell, your flowers must look fresh and colorful. Also, all bouquets to be sold must be organized in an attractive way. Therefore, you should take enough time to prepare for work to be done correctly. But please do not overdo it. If you spend too much time preparing flowers, you may shorten your precious selling time.
In the actual preparation phase, you have to take as much time as possible without sacrificing the quality of your work. In order to become as efficient as possible with your preparation time, you need to organize the process. You can do this gradually.
First, you should plan to remove many thorns from the stalk of each rose. About half the thorns starting from the bottom of each stem should be removed. Next, you need to cut off a small part of the bottom of each stem. This allows flowers to absorb water and retain its freshness and color. You can do clipping with a sharp knife.
When you scrape away your roses, you need to keep them in warm water. The water temperature should be about 105 degrees. You can keep it in water for up to 2 hours. Also, once the vending machines are ready for daytime, they will be refreshed and colorful. All of your other flowers must properly care and prepare so that your inventory will be attractive.
Your preparation process should not contain many decorations. People buying single flowers do not usually expect frills like ribbons or bows. However, if some customers request them, it is necessary to prepare such accessories at the selling location. Supplying pins to the sales team is also a good idea if corsages or short flowers are part of your inventory.
The bouquets you sell should be wrapped in tissue or green cellophane. Flowers not only are better wrapped, they look more attractive, they are more attractive as gifts. Unencapsulated bouquets do not have a particularly pleasant appearance and as long as they are wrapped they will probably not remain fresh and colorful.
How long does this preparation take? Well, the most successful flower vending machine will only buy or prepare flowers for 2 hours to 3 hours a day. Perhaps a few months of new business will be needed to have enough structure and experience to shorten purchase and preparation time to 2 hours a day. It happens when you buy flowers from wholesalers and then learn how to use early morning hours for flower preparation and salesperson organization.
The best time to sell cut flowers varies depending on the location. In the afternoon and evening, when most workers head home, the street corners and streets sales time are most effective. Most people tend to take time to shop like flowers in the middle of work rather than going to work. Weekends are also very successful for many flower vendors who are operating all day on Saturday and Sunday.
If you are selling in a restaurant, the most useful time will be at dinner time. In some cases, lunch people will buy flowers, but usually the evening diner will be your best customer at the restaurant. Your sales representative needs to plan up to three seats each night in a popular restaurant.
Between seats, sales representatives will look up the store next door for other potential customers and return to the next seat at the restaurant. This type of sales requires some practice and experience, but good sales representatives will learn how to make maximum use of their time and inventory quickly.
It is important that you and your sales team are important as professionals as much as possible when selling in every place around the store. In the restaurant, the low key approach is better than the very aggressive sales. Be polite and friendly and use Avatar as an effective tool. Approach a couple men and ask them if they want to encourage female colleagues for beautiful flowers in a casual and friendly way. Most men will purchase roses for meals to eat.
Ad
The flower bending business is different from many smaller companies and part-time companies in that the usual advertisement format (newspaper, radio, TV, etc.) is not effective. Since your selling location may change from time to time, purchasing flowers from flower makers is usually impulsive, so you need to advertise more quickly. It must attract attention to your business as your customers approach your sales location.
In automatic selling of street corners and road surfaces, signboards are the best form of advertisement. All that is necessary is to let potential customers know that you are there and to inform you that they are selling flowers. Looking at your signs, many people act on impulses and stop seeing what you have to offer.
The signboard is not professionally drawn, it must be made by hand. You do not want to look like a big business. And handmade signs will normally give you the impression of a small, family-type operation meaning a more reasonable price.
In some cases, new business can receive publicity from local newspaper. If you are selling flowers at a restaurant, you can warn local newspapers and try to promote such. Most local newspapers use this kind of information as a fill.
As part of the special promotion, on special occasions such as grand opening and Valentine's Day, sell flowers at business base and send that information to editors of local newspaper. You can also include photos of you or your salesperson. This paper may not have decided to run a story, but it has a good chance. In any case, you have nothing to lose and you can get a little publicity.
An analysis of success
Based on this opportunity analysis, eight contributing factors are measured on a 1 to 10 basis (10 is excellent)
1. Time Investment 7 2. Startup Cost 9 3. Total Revenue Potential 8 4. Net Profit Potential 8 5. Investment Revenue 10 6. Stability 8 7. Overall Risk 9 8. Growth Potential 10 Growth Success Rate 8.63
Potential income
The profit obtained from the auction business is determined by several factors.
(1) the scale of your market. Obviously the metropolitan area provides the greatest source of potential customers, thus bringing benefits. However, expenses in these large markets will probably grow, as they require a large amount of inventory and require a large sales team to fully cover the market.
(2) A good selling place. Even if your market has a potential customer's biggest choice, your profit will be minimized at best if you are not selling in the best place to use impulse purchase. There is something you actually like, something that everyone likes. But most people who buy flowers from vendors are impulsive. To succeed, flower selling business must be located in a region with high traffic, increasing the possibility of impulse purchase.
(3) Inventory consistently marketable. When I try to sell flowers that are too old and wither and faded, I do not think I will do many business.あなたの全体の在庫が常に新鮮で魅力的なフラワーガーデンであることを確認してください。また、合理的な価格であなたの花を価格。そうすれば、あなたとあなたの顧客の両方が幸せになれます。
（4）専門的な販売アプローチ。唯一の営業担当者として1人のフラワービジネスを運営しているか、複数の営業担当者を持っているかに関わらず、フレンドリーでローキーな営業アプローチが不可欠です。結局のところ、中古車ではなく、花を売っています。売り手から花を買う人の多くは、特別な人物のためにそれらを購入しています。フレンドリーで非攻撃的な営業担当者は、売り上げをする良い機会を持っています。
（5）あなたの投資の規模。これはあなたがビジネスに投資する金額にのみ適用されるものではありません。あなたの投資には、それを成功させるために費やす時間と労力も含まれます。週末のビジネスとして、または毎日営業している花の販売事業では、あなたの金銭的投資を超えて、一定の時間と労力が必要になります。あなたが実現できる成功と利益の量は、大部分があなたがビジネスにどれくらいの意欲を持っているかによって決まります。いくつかの花売事業は、年に175,000ドルものネッティングを報告している。そのような収入は、通常、大都市圏で働いている半数以上の販売チームを必要とします。
小規模市場では、1年あたり1万〜2万ドルの純利益が予想されるはずです。花が個人的な贈り物を一年中作るので、花売り事業のための大きな市場が常にあることを念頭に置くべきことです。明らかに、バレンタインデー、イースター、クリスマスのような特別な日を特徴とするいくつかの月は、他のものより優れていますが、これは季節的なビジネスではありません。あなたは毎月健康的な利益を実現できるはずです。
投資額と操作の規模に応じて、最初の投資額は300ドル、または1,500ドル程度になる可能性があります。あなたがきちんと整理され、すべてのベストセラーの場所を発見するまで、数ヶ月かかるでしょう。しかし、1年以内に効率的に運営されている花の自動販売機ですばらしい利益を実現しているはずです。
概要
あなたが投資資本に不足している場合、花の自動販売機事業はあなたが入ることができる最高の中小企業の一つです。ごくわずかな設備が必要です。あなたは自分のガレージまたはユーティリティルームを準備エリアとして、また保管のために使うことができます。自分の車、バンまたはピックアップの後ろから、場所に在庫を売ることができます。あなたが経営知識について確信が持てない場合は、ビジネスマネジメントコースに投資したいかもしれません。しかし、このビジネスに入るには実践的な経験は必要ありません。
最大の経費は在庫があり、良い月の売り上げが回復し、余分な人を雇うことになります。花売事業の広告費は極めて低い。
花は普遍的な魅力を持っているので、花開きのビジネスのためにかなりの市場が常に存在します。プロフェッショナルで働き、新鮮で魅力的な花を提供し、頼りになる卸売業者との良好なビジネス関係を確立し、ベストセラーの場所を見つけ、信頼できる有能な助けを借りれば、花業事業が可能であると確信するあらゆる理由があります高い収益性。覚えている。あなたは "あなたが愛していることをやって、あなたがしていることを愛してください"私は私の他の秘密、花屋の上に私の有益な "ローズエクスプレス"ドライブに関与します。
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