As more clients rely on Internet search engines to recruit lawyers and the Internet marketing budget of law firms has increased, the average cost-per-click (CPC) of legal terms is It has increased by more than 30% per year over the past 5 years.
So, when it comes to PPC advertisement (Google AdWords), you definitely, definitely need to avoid. Mistakes can be very, very expensive. However, no matter how often you talk, PPC mistakes seem to be repeated over and over. I am going to talk about one of dozens today ... Inadequate keyword research and inappropriate use of long tail keywords.
A good keyword search is one of the most important elements of a successful campaign. There are various keyword research tools that you can use to create keyword lists. Keyword discovery And Wordtracker This is two of the best keyword research tools currently available. Google also has a free tool called Google AdWords' external keyword tool that you can even propose new keywords to the main interface with campaigns.
One of the most important functions of these tools is to be able to evaluate the competitiveness of the target term. They can identify keywords with the most competitive keywords and the least competitive "hanging fruits". Provide valuable guidelines to focus on keywords.
It is very important to spend time creating lists of keywords to convert for you. Certainly, you can see your website on the first page of the sponsor result sponsor of the trophy term like "Personal injury lawyer in Boston" or "Dallas criminal lawyer", but the amount of these terms Although it may be many, please achieve the best result in terms of cost per conversion.
The term "long tail keyword" has much less volume than these trophy terms, but it costs no bid to bid. Convert to a much better client than general terms. For example, the amount of tail search queries such as "Ford F150 Turbo Diesel Problem" is much less than the "lemon law" search. However, people looking for it may be very likely to become your best prospect as well as tire kickers and researchers.
Another way to ignore long tail keywords is to use tools such as SpyFu and KeywordSpy. These tools are one of the best ways to threaten your competition and you can find the keywords they are bidding on.
Are you currently making mistakes in this ad group? This may bring you good luck. Do not use the long tail keyword is one of the biggest mistakes you can make. If you use long tail keywords, performance should improve greatly.
To your PPC success!
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