Design your website to appeal to future patients.
Jessica recently is considering plastic surgery. At the age of 26, she understands that there are small rolls on the waist. And how long will she leave after exercising how much she planned at the gym? "A bit" of the extra waist circumference of her thigh. When her chest started sagging a little, they had never been full as she liked.
She recognizes that plastic surgery is increasingly being accepted, she does not think it is a waste any more, but rather she wants to see a way and change forever.
And she gets excited and starts to study the procedure of plastic surgery on the Internet. Many aspects of her personal life are on the Internet - iPod music downloads, mobile phone ringtones etc. She is convinced that running "Liposuction" or "Breast Enhancement" on Google will find the information you need to make educational decisions about the procedure you are interested in.
The search engine returns all kinds of results, including advertisements for individual doctors, but is not yet ready to talk to her. At the moment, we are seeking information. She quickly visits the American Surgical Society (ASPS) website (www.plasticsurgery.org) with some links and reconciliation. There you will find abundant information on liposuction and breast enhancement abundantly.
She thinks she can find a plastic surgeon who is probably a member of the association on this site, but I wanted to visit other 'reference type' site first. She also wants to see the front and back photos.
She will search for "liposuction" and "breast extension" visiting Yahoo!. Yahoo! She returns a list similar to what she found on "liposuction" at Google, but under the "breast enhancement" there is also a list of the American Cosmetic Plastic Surgery Association (ASAPS) at http://www.surgery . org. Another great reference! Again, for Jessica it is important to know that you really like each of these procedures. She notices that the "extreme transformation" television program may seem too much too easy for everything.
After waiting for a while, I believe Jessica is well educated based on the information I found on my "reference site". Now I am ready to find a surgeon. The lookup "search for surgeon" on the two related sites did not provide much information about a specific doctor, but there was a link to the surgeon. Personal web site of ASAPS site Nonetheless, the search result is based on postal code search, and I think that if you search directly with Google or Yahoo!, information on practitioners may be obtained on the web.
She returns to the search engine and enters several different terms such as "Surgeon Long Island", "Liposuction New York", "Breast Transplant Specialist New Jersey". Jessica wants to travel to the tri-state area of New York City and believes that the search engine will disclose more information about the surgeon than the union website gives to her. These searches will also create a variety of doctor directories, but she is actually behind the surgeon. She wants to know what her practice is and what she is one of her patients.
The doctor's website also tends to show photographs before and after multiple patients for each procedure. Jessica likes to be able to see the doctor's examination results of her apartment personally. I do much more than booking with some clinics. And two doctors like the website give As some insight about her personality As she thinks that the procedure in which she is interested is intimate and personal, she feels comfortable I prefer a doctor who can become.
Everyone is doing it
Jessica is not alone. More than 100 million consumers are searching for healthcare information on the Internet. Jessica is licensed to use the Internet at her office and is now using the web for all kinds of personal searches. Ever since my studies she used computers, but the Internet was necessary through universities. She knows exactly how to find what she is looking for.
She may find all types of directories (including the doctor's directory) that sometimes serve, but she actually purchased an online store, manufacturer or service provider. ; s website. That is the place where she makes her decision. She will become a professional now and if she can not find interesting things she will not stay on the website for more than a few seconds.
How and why people search
When future patients landed on the doctor's website, they mentioned one of two reasons: they were given a doctor's name or practice name from another health care provider or patient, or a specific treatment or Provider who performed the treatment. Promising patients go to the internet to investigate providers. They are trying to verify the reliability of referrals.
Since the Web provides the ability to do this research quickly and easily, future patients recognize that the reference name itself is no longer sufficient information. At a minimum, the patient goes to the internet and checks information on the referral. To the utmost, they are looking for potential problems of practitioners that may help to discount referrals.
When a patient tries to find a doctor on the web they are Google, Yahoo! , Or MSN tends to start the search. This is not surprising as the overwhelming majority (85%) of all Internet sessions begin with search engines. When choosing a healthcare provider, patients usually visit several exercise websites and compare the sites side-by-side on the site. In this competitive environment, the information on the doctor's website is important.
Equally important to the patient is the way information is presented. Regardless of whether it is right or wrong, people - patients - will make judgments by what they see and feel. For Web sites, it is determined based on the content displayed on the 17-inch computer screen. Often, a decision to stay on a website is made in less than a second.
Extension of waiting room
How do you branch your website to reflect your exercise and differentiate it on the web with others? Your home page will be an invitation for patients to explore your practice deeply, especially for the purpose of starting the relationship between the doctor and the patient starting there.
But first, it is important to judge what is important about your practice. Answer these questions:
When and when did your exercise be established?
o Why was it established?
o Is your exercise unique?
Who are you trying to serve, who is your target patient?
o What is the population statistics of the target patient's age group, income range, and ethnicity?
What is the expected level of education for the targeted patients?
o What is the sophisticated level of the targeted patient?
o Where is your exercise? Is it located in a metropolitan area, a suburb, or a more rural area?
o Is there practice in a specific area? Does it match the feelings of the community, or is it different? (This is not necessarily a bad thing, but sometimes it is an advantage).
What is the decoration of your facility? Is it modern or classic? Does it have motifs in certain areas such as South and colonies?
o Is there a surgery center on site? Is it authorized?
o Do you have a practice logo or a specific typeface (font)?
o Is there any printed document? Does it match your other material like a welcome kit?
o What are your strengths as health care providers? Is it the place you were educated, or the place where you did a preparatory or alumni?
o Do you have professional honors?
o What is a professional membership? Are you serving any committee, or which section are you leading?
o What is your publication? The patient likes to read clinical articles that may appear in Vogue and W, but professional articles are excellent "food" for search engines, and it is important to index practice with the procedure you are performing I can do it.
Are you listed in any publications? Do you have a copy of the article you mentioned or cited? Do you appear on television and radio programs?
o Who is your best case study? Do you agree to use previous and next photographs on the web? You do not need many pictures and there are two or three examples of each procedure, but it should be the most dramatic example if possible.
o Do you have clinical data on the examples before and after?
o Do you have any current patients who provide testimony to you? They may agree to take pictures - apparently in clinical sense not unnecessarily, to something of "attractive" or "model" settings
Principles of website visitors
It is important to remember that visitors to your website often imagine themselves as one of the patients. When they explore your site, they conceptualize how your office looks and what it reveals about you. Obviously, your office must be clean and impressive, but it is consistent with the patient. taste?
It is important to know the target user. For example, if future patients are wealthy and socially prominent in their mid-thirties, does your website conflict with individuals of this "country club" type or do you welcome her? If your target patient is younger and there are cities and hips, will your website feel like she crossed the track to another part of the town, she said she will soon after her surgery Do you look like a pop culture celebrity?
It is important to provide webmasters with instructions on the website's look and feel. The goal is to attract and maintain "audience" of the targeted patient.
The appearance of the homepage is important from two viewpoints. In other words, you can check the validity of the site by examining the patients who are going to visit the remaining websites within 1 to 2 seconds associated with the homepage you invite and other pages on Google or Yahoo! Website, Compare with similar sites and rank all sites based on specific search criteria.
It goes without saying that the site must be easy to use. Every website seems different, but navigating the site needs to be obvious and intuitive for the visitor.
The presentation of the photo before and after needs to be easily accessible. The front and back sections are often the first section that comes to mind when a patient arrives at the surgeon's Web site. It is necessary to clarify the path soon.
Control search engines
Your site must guide search engines to link to the correct information: their goal is to provide visitors with reference information about the search terms they entered, so the content is available to Google It is very important for such search engines.
In fact, the content is one of the reasons the association's website ranks very high in search terms for plastic surgery. Also, scheduled patients access the association's website and read procedures there, but if you look at the detailed information on the procedure you are considering at the actual website, you will feel more comfortable about practice I will.
Your webmaster has to put an HTML link on your home page so that the search engine follows other pages on your website. In addition to HTML links, webmasters use several strategies to increase visibility and website rankings under a variety of specific search criteria:
o The page title must contain the keyword you are trying to create the index. Also, each page has a different title, so the search engine has multiple indexes. The page title can be identified by the "blue bar" at the top of the screen window.
o The "H" reference tag is a way to preferentially guide the search engine towards a specific area of the website so that the engine can identify the most important on the site.
o The meta tag is the factor that determines the page rank.
o Because search engines can not actually "see" photos or illustrations, you can refer to images and graphics that the search engine misses using the alt-image tag.
o Classify by geography. Your webmaster is important to focus on the geographical area of your exercise. If your specialty is not very unique, or if you are already known nationwide, if your practice is in South Florida and your website visitor is in Seattle or Chicago, help you It will not be. Those familiar with the web can search by combining municipalities, regions, or zip codes, the easiest way to filter search results. Therefore, make sure that the title and tag of your website's page contain the location you are in.
Let's consider the way visitors specially search for you: they include the city name, or because there is no single big city, search for entitlements like New Jersey Do you? Does the patient travel to a larger area as in Southern California or South Florida, or is the word "Los Angeles" or "Miami" enough? By properly combining procedures and places, you can earn visitors.
o Consider sponsored (cost-per-click) advertisements. Ads containing search terms including your city, region or state are not as effective as search results in "organic search", but you can control the position of sponsored ads and guarantee the display of specific search terms I can do it. Such ads will appear in the upper right corner of the search engine page.
It is difficult to easily find and leave
There is no need to spend a huge amount of time, but before you make a phone call for the first time, there are things that Web visitors can find your site and become "intimate" to practice. This idea is to make her a fascination with the style and appearance of your exercise after making Jessica like patients easier to find you. It makes it hard for her to leave your website.
It might sound like a simple concept, but it is the difference between an effective website and your advertisement bulletin board in the basement. Do not delay: The next "Jessica" is now very likely to be looking for a surgeon on the Web.
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