New marketing branding strategy of the future - NSP (necessity of selling offer)

In the early 1940's, a new marketing concept first proposed by Rosser Reeves of Ted Bates & Company has appeared. This theory states that campaigns that make unique suggestions to customers persuade them to switch brands. This is a very logical way of thinking. Today this term is only used to refer to any aspect of an object that is being used in other fields or distinguishing it from similar objects. These UPSs were used as the basis for many marketing campaigns by companies.

Emotions (logic, of course) are effective marketing strategies to change consumer purchasing trends. It is known that some people emotionally purchase and have reasons to justify it. The use of emotional benefits in advertisements is sometimes known as emotional sales proposal (ESP). This theory evolved in the 1960s. Since then, many other marketing brand strategies have appeared. There were OSP (Organization Sales Proposal), BSP (Brand Sales), MSP (I Sale - Put consumers in front), and HBP (Holistic Purchase) in 2000.

All of these theories are very diverse and very similar to human condition. There is no reason for branding products or services, it depends greatly on the potential consumer profile. However, there is one common thread in these branding strategies. They all respond to the needs of consumers (N). In this regard, if we can stick to the needs of potential clients, we can create compatible marketing strategies that match the market.

Today's marketing experts say they need to have a strong brand name, but the market has a variety of needs that change over time. NSPs (which require selling offers) allow companies to more flexibly branding and marketing, so companies can know customers at any time. N need a foundation for all human actions that you need to eat, drink, love, accumulate knowledge, or just enjoy. If you are acting in a specific way, you want to satisfy a specific need at that moment and change the amount that it is satisfied. Most needs are spiral actions that need to be encountered again, in the future, close, far, not always the same.

By knowing this, we need to change our brand strategy and marketing strategy as consumers change their needs. So we can maintain a faithful foundation on which our brand is based. The marketing strategy has changed over the years, people have not changed much. NSP is future sales.