How to divide yourself in video
Online video is the only way to distinguish yourself from all your competitors. Video tells the audience who you are. What are you? How about you? You have confidence. What do you look like? You can check if you know enough to call a potential customer and ask a question.
Please ask any website company how you think of the attorney's online video. It is said to be the hottest tool to connect you and your audience. Website companies are currently fighting to hire lawyers in the video. why? It is the best way to distinguish it from other attorneys.
Why else? Companies at these websites have great money in video production for lawyers. But there are big catches that need to be known before yellow page managers get involved in the cycle they use to create a great responsibility. "Only one video you need ... not really expensive ... people will love you ..."
Well, let's try it here again. It is the same merry-go-round as the person in charge of the company. Next year, they call you and tell you that you need a different video. You plead a person in charge that this video was purchased with almost all e-mails and calls. "Why did not this video do anything for me? You actively ask.
Website personnel carefully say, "Believe me, take another video, get a better view, have your name there ..." Yes, that means you can go to the internet goo Sending out to the net world ... never probably again, except for a bad feeling close friend holding only six views of your cousin and your video. (You do not want to tell him about the six video playback, I saw my video four times.
What is the solution?
Before teaching solutions to you, I have to explain the problems of many website companies asking for your advertising costs. There are many web site design companies that have created video teams to stock lawyers in video. I confess and tell you that many of these companies later named have excellent products. The videos they produced are a top-notch professional look and lawyers are proud to have videos of these companies.
Then what is the problem?
The main problem is the time and cost of producing these videos. Another problem is that what you get for money usually is that there are few video clips. Yes, these companies create beautiful video players that can be placed on your website. Yes, the quality of the video is beautiful. Yes, the lawyers have been fully rehearsed and looks natural to the video. so? What's the problem?
To understand this problem, you need to explain how to create, create and upload videos. Next, I will check the problem and its solution.
Video Pre-Production
At this stage, we decide the strategy to decide what the attorney wants to talk about and the way to get that point best. Before video tapes are recorded, you need to paste the pen on paper and identify at least five important points you want to give to viewers. We need to think about information that potential customers want to know. It is not what you want to tell them. That is a big difference. Video producers of most websites do not recognize this important point. Many lawyers' videos are discussing how long a lawyer is actually working. How much field of law do they practice? Where did they go to school? Somehow manage somehow. In reality, this is a filler that the website company charges useless video time. truly. Potential clients rarely care about this.
Where potential clients want to know when looking for lawyers online, everywhere You can help solve their problems. That's it. If you can explain that you can solve your problem, you can call on the way, not the main competitor.
What kind of question do you usually ask when a new client comes to your office for consultation first? The answer you give to you when you inventory the same question to all potential clients. what do you think it is? These frequently asked questions and answers to that question form the basis for creating the first 'set' video.
Since I start to understand that you have far more information to put in video and you want to take multiple videos when you do video shoot, set the video "set" Is called. I will explain this in detail later.
If you want to identify your topic and explain your FAQ, you need to look at the video of another attorney and see how your video works. For example, there is an interview style that is moving away from the camera as if you are interviewing while you are answering. Another format is to see the camera directly, as if talking to a viewer on a one-on-one basis.
To find another lawyer's video, go to YouTube and enter "Medical Malpractice Attorney", or "Criminal Lawyer", or "Real Estate Lawyer", or your field of expertise. Become a film critic in a few minutes and watch the material as well as the style carefully. Keep away from 30 second video clips except commercials. They are useless.
Think like a potential client. I am asking a lot of questions looking for a specialist attorney but I do not know which lawyer is best for you and which lawyer can not answer your question. As you begin thinking like a potential customer, you will soon begin to recognize that 99% of all the lawyers' videos online and currently in use are wrong.
This completes the pre-production phase.
Please see the creation of the lawyer's video and follow-up work, and participate in the next installation of this article.
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