Build Craigslist brand

- 00.20


First, Craigslist is defined as an online community with many entities. It consists of various forum categories such as internship, housing, erotic service, personal, service, community, gag, pet, department / water supply / wish, resume, work and so on. Originally, however, Craigslist served the San Francisco Bay area for the sole purpose of posting notices of software and Internet developer's social concern. Sometimes, as the mouth spreads, Craigslist has become a company of millions of dollars today.

In the beginning of 1995, Craig Newmark founded Craigslist. Between 1999 and 2007, the company experienced the majority of growth and success. Craigslist did not only list one city in 1995, but added nine U.S. cities in 1999 and 2000. Four cities were added between 2001 and 2002 and four more cities were added in 2003. It reached 450 cities in 50 countries. Like the logarithm of mathematical equations, Craigslist was exponentially increasing. Despite the continued expansion of the website, Craigslist continues to operate the 24 staff of the headquarters in the Sunset District in San Francisco.

Many people think that classified advertising websites such as Craigslist will generate money money Craigslist CEO Jim Buckmaster to UBS in December 2006 to raise profits He said he was not interested. Their main focus and goal is to help subscribers and guests find employment, housing, vehicles and dates. In addition to this, the website insists that the majority of the proceeds go to charity. In order to answer questions about how Craigslist earns money, it mainly depends on paid employment advertisements in selected cities within the United States. They charge ads for job lists in Portland, Oregon, Chicago, Washington, DC, Seattle, Boston, San Diego, New York, Los Angeles at $ 25. For San Francisco job listings, Craigslist is charging $ 75. In addition, in November 2008 they issued a $ 5 fee for erotic services.

So, how popular is Craigslist? First of all, Craigslist's website has over 9 billion page views per month. For this reason, as the 47th most popular site in the world, it is located as the ninth most popular site in the United States. It is generally ranked among one of the most favorite sites on the Internet, as well as the best classification service on the web. There are more than 30 million new classified ads and 2 million new job lists each month. Little is known about Craigslist's financial and proprietary information as it is disclosed by the management of the site. However, in 2004 it is estimated that Craigslist 's sales reached $ 10 million in 2007, $ 25 million in 2006, perhaps 150 million dollars. Craig Newmark has the largest share of Craigslist, but Jim Buckmaster owns the next big slice on eBay, accounting for about 25% at the end.

According to Craig Newmark, there are several things due to the huge success of Craigslist. It is said that his site gives voices and confidence to people every day in the Craigslist community. He believes that people feel most comfortable when purchasing or selling goods and services on a website that allows postings in private cities. In addition, Craigslist emphasizes honest values ​​and standards, excellent customer service, and in particular simplicity. Its simple design and simple design provide a comfortable and pleasant atmosphere for customers and visitors. Also, the non-commercial nature of Craigslist encourages people to post on the site. Craig Newmark announced a blog that eBay purchased 25% of the company in August 2004, but many customers were afraid to eventually become an eBay-esque site. But to date, Craigslist remains non-commercial (not including banner ads) to accommodate customers.

Despite all the success and victory Craigslist endured, there were problems, problems, criticisms, lawsuits. In 2002, Craigslist was filed a lawsuit. & # 39; etiquette service, casual encounter, & rave with anger & # 39; Craigslist thought that people under the age of 18 would sometimes want to be unable to access explicit and adult-only pages. However, women looking for men had no disclaimer. A woman looking for a man, a woman looking for a woman. This has caused a commotion with many customers, and today, the disclaimer applies today to all categories of other odds and end categories of the personal section.

In February 2006, Craigslist is a citizenship committee that seems to allow Chicago Lawyers to post discriminatory housing advertisements in Chicago. In September 2006, on many websites, categories were infringed by fraudulent advertisements to acquire personal information of Craigslist's casual encounters & # 39; people. In September 2007, one of the most annoying incidents occurred, as a woman in Minneapolis convicted of managing underage prostitution through Craigslist. Michigan women killed romantic rivals using Craigslist in February 2008. In April of this same year, the home of Oregon State to hide their robbery at their home. Also, in April, eBay filed a lawsuit against Craigslist "guaranteeing four years of financial investment." They claimed that in January of that year, Craigslist executives sacrificed eBay's economic potential by more than 10%. Craigslist filed a lawsuit with eBay in May 2008, claiming that eBay could be damaged and harm the "fair competition". In May 2008, a couple in British Columbia in Vancouver tried to sell a baby a week ago to Craigslist, but the duo insists it is just a joke. They are still investigating.

In addition to all this negative public scrutiny, Craigslist maintains its popularity and has won first place for online classified advertisements. In November 2008, they announced to filter prostitution advertisements in order to make a safer site. For advertisements, you need to provide a valid phone number and credit card number. In addition, Craigslist advertisements can be flagged and deleted, even if they are representatives of Craigslist or customers of colleagues, if it is determined that the ads are inappropriate or violate corporate guidelines .





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